{"id":1740,"date":"2019-05-12T12:52:25","date_gmt":"2019-05-12T10:52:25","guid":{"rendered":"https:\/\/taz-servicetechnik.com\/datenschutz-2\/"},"modified":"2022-02-01T10:42:51","modified_gmt":"2022-02-01T09:42:51","slug":"privacy","status":"publish","type":"page","link":"https:\/\/taz-servicetechnik.com\/en\/privacy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"

Privacy policy<\/h1>\n

We are very pleased that you are interested in our company.\u00a0Data protection is of a particularly high priority for the management of the TAZ Servicetechnik GmbH & Co. KG.\u00a0You can basically use the website of TAZ Servicetechnik GmbH & Co. KG without providing any personal data.\u00a0However, if a data subject wants to use special company services via our website, processing of personal data could become necessary.\u00a0If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.<\/p>\n

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to TAZ Servicetechnik GmbH & Co. KG.\u00a0By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process.\u00a0Furthermore, data subjects are informed of the rights to which they are entitled by means of this data protection declaration.<\/p>\n

As the controller responsible for the processing, TAZ Servicetechnik GmbH & Co. KG has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website.\u00a0Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed.\u00a0For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.<\/p>\n

1. Definitions<\/strong><\/p>\n

The data protection declaration of TAZ Servicetechnik GmbH & Co. KG is based on the terms used by the European legislator for directives and regulations when the General Data Protection Regulation (GDPR) was issued.\u00a0Our data protection declaration should be legible and understandable for the general public as well as for our customers and business partners.\u00a0To ensure this, we would like to explain the terms used in advance.<\/p>\n

We use the following terms, among others, in this data protection declaration:<\/p>\n

a) personal data<\/strong><\/p>\n

Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”).\u00a0A natural person is considered to be identifiable if, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or to one or more special features, the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.<\/p>\n

b) data subject<\/strong><\/p>\n

Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.<\/p>\n

c) processing<\/strong><\/p>\n

Processing is any process carried out with or without the help of automated procedures or any such series of processes in connection with personal data such as collecting, recording, organizing, arranging, storing, adapting or changing, reading out, querying, using, disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction.<\/p>\n

d) Restriction of processing<\/strong><\/p>\n

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.<\/p>\n

e) Profiling<\/strong><\/p>\n

Profiling is any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, whereabouts or relocation.<\/p>\n

f) Pseudonymization<\/strong><\/p>\n

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.<\/p>\n

g) Controller or data controller<\/strong><\/p>\n

The person responsible or responsible for processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.\u00a0If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States.<\/p>\n

h) processors<\/strong><\/p>\n

Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.<\/p>\n

i) Recipient<\/strong><\/p>\n

Recipient is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not.\u00a0However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients.<\/p>\n

j) third party<\/strong><\/p>\n

Third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorized to process the personal data.<\/p>\n

k) Consent<\/strong><\/p>\n

Consent is any expression of will voluntarily given by the data subject in an informed manner and unequivocally for the specific case in the form of a declaration or other clear confirmatory action with which the data subject indicates that they consent to the processing of their personal data is.<\/p>\n

2. Name and address of the person responsible for processing<\/strong><\/p>\n

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:<\/p>\n

TAZ Servicetechnik GmbH & Co. KG<\/p>\n

Joseph-von-Fraunhofer-Str.\u00a04
\nD-86551 Aichach<\/p>\n

Phone: +49 (0)8205 \u2013 518 40 10<\/p>\n

Email: info@taz-servicetechnik.com
\nWebsite: taz-servicetechnik.com<\/p>\n

3. Cookies<\/strong><\/p>\n

The Internet pages of the TAZ Servicetechnik GmbH & Co. KG use cookies.\u00a0Cookies are text files that are filed and saved on a computer system via an Internet browser.<\/p>\n

Numerous websites and servers use cookies.\u00a0Many cookies contain a so-called cookie ID.\u00a0A cookie ID is a unique identifier of the cookie.\u00a0It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored.\u00a0This enables the visited websites and servers to distinguish the individual browser of the person concerned from other internet browsers that contain other cookies.\u00a0A specific internet browser can be recognized and identified via the unique cookie ID.<\/p>\n

Through the use of cookies, the TAZ Servicetechnik GmbH & Co. KG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.<\/p>\n

By means of a cookie, the information and offers on our website can be optimized for the user.\u00a0As already mentioned, cookies enable us to recognize the users of our website.\u00a0The purpose of this recognition is to make it easier for users to use our website.\u00a0For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is done by the website and the cookie stored on the user’s computer system.\u00a0Another example is the cookie of a shopping cart in the online shop.\u00a0The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.<\/p>\n

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies.\u00a0Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs.\u00a0This is possible in all common internet browsers.\u00a0If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.<\/p>\n

4. Collection of general data and information<\/strong><\/p>\n

The website of the TAZ Servicetechnik GmbH & Co. KG collects a series of general data and information each time the website is accessed by an affected person or an automated system.\u00a0This general data and information is stored in the log files of the server.\u00a0The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites, which are accessed via an accessing system on our website is controlled, (5) the date and time of access to the website, (6) an Internet protocol address (IP address),<\/p>\n

When using these general data and information, the TAZ Servicetechnik GmbH & Co. KG does not draw any conclusions about the data subject.\u00a0Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack.\u00a0This anonymously collected data and information is therefore evaluated by TAZ Servicetechnik GmbH & Co. KG statistically and with the aim of increasing data protection and data security in our company,\u00a0to ultimately ensure an optimal level of protection for the personal data we process.\u00a0The anonymous data of the server log files are stored separately from all personal data provided by an affected person.<\/p>\n

5. Subscription to our newsletter<\/strong><\/p>\n

On the website of the TAZ Servicetechnik GmbH & Co. KG, users are given the opportunity to subscribe to our enterprise’s newsletter.\u00a0Which personal data is transmitted to the person responsible for processing when ordering the newsletter results from the input mask used for this purpose.<\/p>\n

The TAZ Servicetechnik GmbH & Co. KG informs its customers and business partners regularly by means of a newsletter about enterprise offers.\u00a0The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers for the newsletter dispatch.\u00a0For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure.\u00a0This confirmation e-mail is used to check whether the owner of the e-mail address, as the person concerned, has authorized receipt of the newsletter.<\/p>\n

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration.\u00a0The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a person concerned at a later point in time and therefore serves to provide legal protection for the person responsible for processing.<\/p>\n

The personal data collected as part of registering for the newsletter will only be used to send our newsletter.\u00a0Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as could be the case in the event of changes to the newsletter offer or changes in the technical conditions.\u00a0The personal data collected as part of the newsletter service will not be passed on to third parties.\u00a0The subscription to our newsletter can be canceled by the data subject at any time.\u00a0The consent to the storage of personal data that the person concerned has given us for sending the newsletter can be revoked at any time.\u00a0There is a corresponding link in every newsletter for the purpose of revoking consent.\u00a0It is also possible to unsubscribe from the newsletter at any time directly on the website of the person responsible for processing or to inform the person responsible for processing of this in another way.<\/p>\n

6. Newsletter-Tracking<\/strong><\/p>\n

The TAZ Servicetechnik GmbH & Co. KG newsletter contains so-called tracking pixels.\u00a0A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis.\u00a0This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out.\u00a0Based on the embedded tracking pixel, TAZ Servicetechnik GmbH & Co. KG can see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.<\/p>\n

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned.\u00a0This personal data will not be passed on to third parties.\u00a0Affected persons are entitled at any time to revoke the relevant separate declaration of consent given via the double opt-in procedure.\u00a0After a revocation, this personal data will be deleted by the person responsible for processing.\u00a0The TAZ Servicetechnik GmbH & Co. KG automatically regards a withdrawal from the receipt of the newsletter as a revocation.<\/p>\n

7. Routine Deletion and Blocking of Personal Data<\/strong><\/p>\n

The person responsible for processing processes and stores personal data of the person concerned only for the period of time necessary to achieve the purpose of storage or if this is required by the European directive and regulation giver or another legislator in laws or regulations which the person responsible for processing subject, was provided.<\/p>\n

If the purpose of storage no longer applies or if a storage period stipulated by the European legislator for directives and regulations or another competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.<\/p>\n

8. Rights of the data subject<\/strong><\/p>\n

a) Right to Confirmation<\/strong><\/p>\n

Every data subject has the right, granted by the European directive and regulation giver, to request confirmation from the data controller as to whether personal data relating to them is being processed.\u00a0If a data subject wishes to exercise this right to confirmation, they can contact an employee of the data controller at any time.<\/p>\n

b) Right to information<\/strong><\/p>\n

Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to receive free information about the personal data stored about him and a copy of this information from the person responsible for processing at any time.\u00a0Furthermore, the European legislator for directives and regulations has granted the data subject access to the following information:<\/p>\n

the processing purposes the
\ncategories of personal data being processed
\nthe recipients or categories of recipients to whom the personal data has been disclosed or will be disclosed, in particular for recipients in third countries or international organizations
\nif possible the planned duration for which the personal data are stored, or, if this is not possible, the criteria for determining this period
\n, the existence of a right to rectification or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing
\n, the existence of a right of appeal a supervisory authority
\nif the personal data is not collected from the data subject: All available information about the origin of the data
\n, the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and \u2014 at least in these cases \u2014 meaningful information about the logic involved, as well as the scope and intended effects of such processing for the data subject<\/p>\n

Furthermore, the data subject has a right to information as to whether personal data has been transmitted to a third country or to an international organization.\u00a0If this is the case, the person concerned has the right to receive information about the appropriate guarantees in connection with the transmission.<\/p>\n

If a data subject wishes to exercise this right to information, they can contact an employee of the data controller at any time.<\/p>\n

c) Right to rectification<\/strong><\/p>\n

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand the immediate correction of incorrect personal data concerning them.\u00a0Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – also by means of a supplementary declaration.<\/p>\n

If a data subject wishes to exercise this right to rectification, they can contact an employee of the data controller at any time.<\/p>\n

d) Right to erasure (right to be forgotten)<\/strong><\/p>\n

Any person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to demand that the person responsible delete the personal data concerning them immediately if one of the following reasons applies and if the processing is not necessary:<\/p>\n

The personal data were collected for such purposes or otherwise processed for which they are no longer necessary.
\nThe data subject revokes their consent on which the processing was based pursuant to Art. 6 Para. 1 Letter a DS-GVO or Art. 9 Para. 2 Letter a DS-GVO and there is no other legal basis for the processing.
\nThe data subject objects to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing pursuant to Article 21 (2) GDPR processing on.
\nThe personal data have been unlawfully processed.
\nErasure of the personal data is necessary to fulfill a legal obligation in Union or Member State law to which the controller is subject.
\nThe personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 DS-GVO.<\/p>\n

If one of the above reasons applies and a person concerned wishes to have personal data stored at TAZ Servicetechnik GmbH & Co. KG deleted, he or she can contact an employee of the person responsible for processing at any time.\u00a0The employee of TAZ Servicetechnik GmbH & Co. KG will ensure that the request for deletion is complied with immediately.<\/p>\n

If the personal data was made public by TAZ Servicetechnik GmbH & Co. KG and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Para. 1 DS-GVO, TAZ Servicetechnik GmbH & Co. KG shall take this into account appropriate measures, also of a technical nature, based on the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data that the person concerned has requested the deletion of all links to these persons responsible for data processing personal data or copies or replications of this personal data, insofar as the processing is not necessary.An employees of the TAZ Servicetechnik GmbH & Co. KG will arrange the necessary measures in individual cases.<\/p>\n

e) Right to restriction of processing<\/strong><\/p>\n

Any person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to demand that the person responsible restrict the processing if one of the following conditions is met:<\/p>\n

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
\nThe processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data.
\nThe person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
\nThe data subject has lodged an objection to the processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.<\/p>\n

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at TAZ Servicetechnik GmbH & Co. KG, they can contact an employee of the data controller at any time.\u00a0The employee of the TAZ Servicetechnik GmbH & Co. KG will arrange the restriction of the processing.<\/p>\n

f) Right to data portability<\/strong><\/p>\n

Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to receive the personal data relating to them, which the person concerned has provided to a person responsible, in a structured, common and machine-readable format.\u00a0You also have the right to transmit this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on the consent in accordance with Art. 6 Para. 1 Letter a DS-GVO or Art. 9 Para 2 letter a DS-GVO or on a contract in accordance with Article 6 paragraph 1 letter b DS-GVO and the processing is carried out using automated procedures,<\/p>\n

Furthermore, when exercising their right to data portability in accordance with Art. 20 Para the rights and freedoms of other persons are not impaired by this.<\/p>\n

To assert the right to data portability, the data subject can contact an employee of TAZ Servicetechnik GmbH & Co. KG at any time.<\/p>\n

g) Right to object<\/strong><\/p>\n

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver, for reasons that arise from their particular situation, at any time against the processing of personal data concerning them, which is based on Art. 6 para. 1 letter e or f DS-GVO to file an objection.\u00a0This also applies to profiling based on these provisions.<\/p>\n

In the event of an objection, TAZ Servicetechnik GmbH & Co. KG will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves the purpose of Assertion, exercise or defense of legal claims.<\/p>\n

If TAZ Servicetechnik GmbH & Co. KG processes personal data in order to operate direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising.\u00a0This also applies to profiling insofar as it is associated with such direct advertising.\u00a0If the data subject objects to the TAZ Servicetechnik GmbH & Co. KG to the processing for direct marketing purposes, the TAZ Servicetechnik GmbH & Co. KG will no longer process the personal data for these purposes.<\/p>\n

In addition, the data subject has the right, for reasons arising from their particular situation, against the processing of personal data relating to them, which is carried out at TAZ Servicetechnik GmbH & Co. KG for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 DS-GVO to object, unless such processing is necessary to fulfill a task in the public interest.<\/p>\n

In order to exercise the right to object, the data subject can directly contact any employee of TAZ Servicetechnik GmbH & Co. KG or another employee.\u00a0In connection with the use of information society services, the data subject is also free, notwithstanding Directive 2002\/58\/EC, to exercise his or her right to object by automated means using technical specifications.<\/p>\n

h) Automated decisions in individual cases including profiling<\/strong><\/p>\n

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based solely on automated processing – including profiling – which has legal effects on them or significantly affects them in a similar way, if the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) due to Union or Member State legislation to which the controller is subject,is permissible and these legal provisions contain appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject or (3) is carried out with the express consent of the data subject.<\/p>\n

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, the TAZ Servicetechnik GmbH & Co. KG shall implement suitable measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.<\/p>\n

If the data subject wishes to assert rights relating to automated decisions, they can contact an employee of the data controller at any time.<\/p>\n

i) Right to withdraw consent under data protection law<\/strong><\/p>\n

Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke consent to the processing of personal data at any time.<\/p>\n

If the data subject wishes to assert their right to revoke consent, they can contact an employee of the data controller at any time.<\/p>\n

9. Data protection regulations for the application and use of Google Analytics (with anonymization function)<\/strong><\/p>\n

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website.\u00a0Google Analytics is a web analysis service.\u00a0Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites.\u00a0A web analysis service collects, among other things, data about the website from which a person concerned came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed.\u00a0A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising.<\/p>\n

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.<\/p>\n

The person responsible for processing uses the addition “_gat._anonymizeIp” for the web analysis via Google Analytics.\u00a0By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if our Internet pages are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.<\/p>\n

The purpose of the Google Analytics component is to analyze visitor flows on our website.\u00a0Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.<\/p>\n

Google Analytics places a cookie on the information technology system of the data subject.\u00a0What cookies are has already been explained above.\u00a0By setting the cookie, Google is able to analyze the use of our website.\u00a0Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Google Analytics component to transmit data to Google for online analysis.<\/p>\n

As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.<\/p>\n

The cookie is used to store personal information, such as access time, the location from which access was made and the frequency of visits to our website by the person concerned.\u00a0Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America.<\/p>\n

This personal data is stored by Google in the United States of America.\u00a0Google may pass on this personal data collected via the technical process to third parties.<\/p>\n

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies.\u00a0Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned.\u00a0In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.<\/p>\n

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google.\u00a0To do this, the data subject must download and install a browser add-on from the link https:\/\/tools.google.com\/dlpage\/gaoptout.\u00a0This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics.\u00a0The installation of the browser add-on is evaluated by Google as a contradiction.<\/p>\n

If the information technology system of the person concerned is later deleted, formatted or reinstalled, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics.\u00a0If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.<\/p>\n

Further information and Google’s applicable data protection regulations can be found at https:\/\/www.google.de\/intl\/de\/policies\/privacy\/ and at http:\/\/www.google.com\/analytics\/terms\/de.html.\u00a0Google Analytics is explained in more detail under this link https:\/\/www.google.com\/intl\/de_de\/analytics\/.<\/p>\n

10. Legal Basis for Processing<\/strong><\/p>\n

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.\u00a0If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR.<\/p>\n

The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services.\u00a0If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR.\u00a0In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person.<\/p>\n

This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party.\u00a0Then the processing would be based on Art. 6 I lit. d GDPR.<\/p>\n

Ultimately, processing operations could be based on Art. 6 I lit. f GDPR.\u00a0Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the person concerned do not prevail.\u00a0Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator.\u00a0In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 DS-GVO).<\/p>\n

11. Legitimate interests in processing pursued by the controller or a third party<\/strong><\/p>\n

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is conducting our business for the benefit of all our employees and our shareholders.<\/p>\n

12. Duration for which the personal data will be stored<\/strong><\/p>\n

The criterion for the duration of the storage of personal data is the respective statutory retention period.\u00a0After the deadline has expired, the corresponding data will be routinely deleted, provided that they are no longer required to fulfill the contract or to initiate a contract.<\/p>\n

13. Statutory or contractual requirements for providing the personal data;\u00a0Necessity for the conclusion of the contract;\u00a0obligation of the data subject to provide the personal data;\u00a0possible consequences of non-provision<\/strong><\/p>\n

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).<\/p>\n

Sometimes it may be necessary for a contract to be concluded that a person concerned makes personal data available to us, which must then be processed by us.\u00a0For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them.\u00a0Failure to provide the personal data would mean that the contract with the data subject could not be concluded.<\/p>\n

Before personal data is provided by the data subject, the data subject must contact one of our employees.\u00a0Our employee clarifies to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.<\/p>\n

14. Integration of Third-Party Services and Content<\/strong><\/p>\n

It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated within our online offer.\u00a0The integration of content from third-party providers always presupposes that the third-party providers perceive the IP address of the user, since without the IP address they would not be able to send the content to the user’s browser.\u00a0The IP address is therefore required for the display of this content.\u00a0Furthermore, the providers of the third-party content can set their own cookies and process the data of the users for their own purposes.\u00a0User profiles can be created from the processed data.\u00a0We will use this content as data-sparingly and data-avoiding as possible and choose reliable third-party providers with regard to data security.<\/p>\n

The following presentation offers an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities to object (so-called opt-out):<\/p>\n

\u2013 External fonts from Google, Inc., https:\/\/www.google.com\/fonts (\u201cGoogle Fonts\u201d).\u00a0The Google Fonts are integrated by calling up a server at Google (usually in the USA).\u00a0Data protection declaration: https:\/\/www.google.com\/policies\/privacy\/, opt-out: https:\/\/www.google.com\/settings\/ads\/.<\/p>\n

– Maps provided by the “Google Maps” service provided by the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.\u00a0Data protection declaration: https:\/\/www.google.com\/policies\/privacy\/, opt-out: https:\/\/www.google.com\/settings\/ads\/.<\/p>\n

– Videos from the “YouTube” platform of the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.\u00a0Data protection declaration: https:\/\/www.google.com\/policies\/privacy\/, opt-out: https:\/\/www.google.com\/settings\/ads\/.<\/p>\n

15. Web analysis using Matomo (formerly Piwik)<\/strong><\/p>\n

Scope of processing of personal data:
\nWe use the “Matomo” software (www.matomo.org) on \u200b\u200bthis website, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand.\u00a0The software places a cookie (a text file) on your computer that allows your browser to be recognized.\u00a0If sub-pages of our website are accessed, the following data is stored:<\/p>\n

– the IP address of the user, shortened by the last two bytes (anonymized)
\n– the subpage called up and time of the call
\n– the page from which the user came to our website (referrer)
\n– which browser with which plugins, which operating system and which screen resolution is used
\n– the time spent on the website
\n– the pages that are accessed from the subpage accessed<\/p>\n

The data collected with Matomo is stored on our own servers.\u00a0A transfer to third parties does not take place.<\/p>\n

Legal basis
\nThe legal basis on which we process personal data using Matomo is Article 6 (1) (f) of the GDPR.<\/p>\n

Purpose of the data processing
\nWe need the data to analyze the surfing behavior of the users and to obtain information about the use of the individual components of the website.\u00a0This enables us to continuously optimize the website and its user-friendliness.\u00a0Our legitimate interest in accordance with Article 6 (1) (f) GDPR is based on these purposes.\u00a0By making the IP address anonymous, we take account of the user’s interest in the protection of personal data.\u00a0The data is never used to personally identify the user of the website and is not merged with other data.<\/p>\n

Duration of storage:
\nThe data will be deleted when they are no longer required for our purposes.<\/p>\n

You can object
\nto the recording of data in the manner described above in two different ways:<\/p>\n

1. You can completely prevent the storage of cookies in your browser.\u00a0However, this means that you may no longer be able to use some functions of our website that require identification (shopping cart, orders, personal settings, etc.)<\/p>\n

2. You can enable the “Do Not Track” setting in your browser.\u00a0Our Matomo system is configured to respect this setting.<\/p>\n

16. Existence of automated decision-making<\/strong><\/p>\n

As a responsible company, we do not use automatic decision-making or profiling.<\/p>\n<\/div><\/div>